phone concepts
phone concepts
wordmark concepts
Y2K called. It wants to help you get into college.
ESAI helps students find their path — college applications, major exploration, resume building — and they wanted a physical product to match: a dedicated handset for students to call Brandi, their AI voice agent, and get instant guidance.
They came in with ideas but needed direction. I pushed for the translucent handset — a nod to the iconic see-through phones of the 90s and early 2000s that immediately felt right for their audience. The challenge was balancing their existing lavender and pastel palette without letting the product skew too feminine. Working with AI image generation, I prompted and refined the phone concept until it hit that sweet spot: retro-cool, gender-neutral, and unmistakably ESAI.
I also concepted the addition of a dedicated call button — a small but essential detail that made the product feel intentional rather than just aesthetic.
The Brandi logo rounds it out: clean, simple, and very Y2K.
SKILLS
Product Concept Design
AI-Assisted Design
Logo Design
Creative Direction
Product Concept Design
AI-Assisted Design
Logo Design
Creative Direction
CLIENT
ESAI
ESAI
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