Season's greetings, served in gold.
Private Insurance Worldwide services clients across Japan and the U.S. — and every year, they send a holiday card that feels as polished as their brand. This was my iteration of their annual tradition, building on the elegant foundation set by art director Karyn Lau the year prior.
The design centers their brand mark — a phoenix — with a subtle nod to the season, a small sprig tucked into its beak. A star-formed Christmas tree grounds the composition, keeping the design minimal and refined. Printed on a matte gold card with a smooth silk finish, the final piece felt exactly how a luxury holiday card should — understated, intentional, and beautiful.
SKILLS
Print Design
Holiday Card Design
Brand Application
Print Design
Holiday Card Design
Brand Application
ART DIRECTION
Karyn Lau, Stacey Leong Design
Karyn Lau, Stacey Leong Design
CLIENT
Private Insurance Worldwide
Private Insurance Worldwide
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