Knowledge is power. Design is persuasion.
The MAP Planner was my BFA thesis project at the University of Hawaiʻi at Mānoa and one of those rare school projects that actually made it into the real world.
Campaign Coordinator Pedro Haro approached our professor, Anne Bush, looking for a design solution to address high-risk and underage drinking among freshmen in the residence halls. Our team concluded that a student planner was the best vehicle — something students would actually use and carry with them. Each week featured an alcohol-related fact or statistic alongside practical content like graduation requirements, campus guides, and alcohol resources.
In Fall 2008, the planner was distributed to UH Mānoa students campuswide.
SKILLS
Print Design
Copywriting
Publication Design
Campaign Design
Print Design
Copywriting
Publication Design
Campaign Design
ART DIRECTION
Anne Bush
Anne Bush
TEAM
Kelli Ann Harada
Ben Viwatmanitsakul
Gwendolyn Woltz
Kelli Ann Harada
Ben Viwatmanitsakul
Gwendolyn Woltz
CLIENT
Mānoa Alcohol Project / Pedro Haro
Mānoa Alcohol Project / Pedro Haro
PRINTER
General Printing Corporation
General Printing Corporation
Got a project in mind?
